Source : 'HBW Insight'
US dietary supplement firm NeuroHydrate LLC tried its hand at software in response to the COVID-19 pandemic and developed a mobile app for health care providers distributing its HM-Formula migraine prevention supplement to contact sales staff.
NeuroHydrate shut down all meetings with health care “partners” to promote HM-Formula due to COVID-19, its. But with its NeuroConnect smartphone app, it almost doubled product sample distribution compared to the previous year, without any in-person meetings, said the Bridgeport, CT, firm on 11 November.
NeuroConnect features a three-button interface for ordering samples, starting live chats with representatives at the firm or sending help desk messages. The firm configures the app based on customers’ offices sign-in information to integrate with its back-office systems
“There is no cost to use the system and no training. … We did beta testing with selected health care providers over the summer, and the response was overwhelmingly positive. We are on track to introduce nationally to all our health care partners by early 2021," said Gary Borchert, NeuroHydrate's customer service manager, in the firm’s release.
Managing partner Justin Higgins says NeuroHydrate’s website allows customers to place orders but is time-consuming for them. “I asked the team, can interaction with NeuroHydrate be as simple as pushing a button? Can we create an effortless service experience for ordering samples, getting answers, and scheduling online meetings?” Higgins said.
Without NeuroConnect, “we would be laying people off," he added.
neurohydrate offers single orders of hm-Formula as well as a “Migraine Therapy Program” at $99 for a three-month supply and an option of receiving a $50 refund if not completely satisfied.
While NeuroHydrate anticipates continued growth in NeuroConnect use, it doesn’t expect software to replace sales staff. Some products are better positioned than others for customer-controlled ordering, Higgins said.
A supplement like HM-Formula, containing omega-3 fatty acids, co-enzyme Q-10, magnesium and vitamins B2 and B6, is “easy to understand” and is available through “simple online ordering, up-front pricing subscriptions,” he said.
“Many pharmaceuticals are the exact opposite; they are costly, can be dangerous if misused, requiring a lot of explanation for health care providers and patients, not to mention the complexities of insurance companies and other benefit providers - many obstacles in a complex ecosystem."
NeuroHydrate sells its supplement directly to consumers from its website and offers supplies to doctors and other health care providers who become partners in sales to their patients and clients. In addition to HP-Formula, it offers a “Migraine Therapy Program” at $99 for a three-month supply and an option of receiving a $50 refund if not completely satisfied. Single-container orders are accepted but subscription orders are priced lower.
While NeuroHydrate and other consumer health care product firms are eliminating or cutting down on sales staff meeting with health care providers, distributors, retailers other parties in the supply chain during the pandemic, vitamin, mineral and supplement product sales are rising as consumers attempt to bolster their health and prevent contracting COVID-19. ()
By Malcolm Spicer